Genefied helps Enterprise Brands capture 1st party data to further get insights, retarget and build lookalike audiences.

About Genefied

Genefied is derived from two words, “Gene – Modified”. Genefied’s tech solutions are the result of successful modifications to the techniques already prevalent in the market. Genefied was founded in 2017 when Mr. Ayush, the Founder realised the highest need for Supply Chain Traceability across sectors.

Genefied, which began with the idea of GenuineMark to check the authenticity of the products, has now successfully turned into a group of products that includes Rewardify, SupplyBeam, Scan&Win, DWAM, CAP, and HybridOcean as their flagship products helping brands improve their distorted supply chains. These tools have proved effective for multiple industries and various sectors including FMCG, Pharma, Tyres, Auto Parts, Electronics, Cosmetics, and more.

Genefied's Gene Values

Be a Curious Learner

We foster intellectual curiosity

Serve with Compassion

We ensure that our clients always receive the best service experience

Work with Accountability

Every employee takes ownership of the work they have given.

Make GENEers Successful

We are shaped by the Employees as our Core Mentors

Our Mission

TO ADD VALUE IN THE SUPPLY CHAIN AT VARIOUS LEVELS THROUGH TECH & ACHIEVE KEY GOALS FOR BRANDS

Our Vision

TO HELP BRANDS SUSTAIN A 100 YEARS SERVING CONSUMERS WITH THEIR PRODUCTS

Meet the Team

Ayush Jhawar Founder
Kapel Malhotra Director
Amit Gupta Technical Team Lead
Shaily Dhawan Clients Operations Manager
Ankita Arora Marketing Manager
Harshita Arora Business Analyst
Vipin Kumar Accounts Executive
Devanshi Kulshrestha Design Strategist
Akanksha Awasthi SEO Specialist
Ananthu K Chandrabose Sales Head

Our Investors

Dilip Cherian IMAGE GURU Perfect Relations
Vivek Bhargava Founder, Profit Wheel Ex- DAN Network India CEO
Achin Kochar Director, Vi-John Group

Our Advisors

Subhrangshu Kumar Neogi Cbox Advisory
Gireesh Gupta Cbox Advisory
Allwyn Stephen Representative At Dubai
Suryaprakash Jain Entrepreneur & Group CEO Founder Of Trimax IT Infrastructure & Services Ltd
KP Nigam Former Advisor To Govt Of India
Founder Of Paramone Group
Sanjay Moitra Former Director ONGC
Thought Leader In Efficient Resource Management
Sanjeev Bafna Former President Grasim Industries Ltd & CFO Adani Group Solar
CA & Secretary In Paramone Group
Nihar Sanghai Entrepreneur, Business Strategist, E-Commerce, FTP Consultant
Niranjan Zende Entrepreneur, Financial Services

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