The industry has taken a step forward to embrace the Internet of Things (IoT). Brand owners will leverage this technology for a variety of reasons like product innovation, warranty management, brand protection and others. It will help the industry to
make informed decisions and break the barrier created by issues like warranty, counterfeit products etc.
Brands are buckling up to focus more on being competitive in the market. Due to continuous innovation, product owners are becoming adaptable to changing market demands.
The industry has taken a step forward to embrace the Internet of Things (IoT). Brand owners will leverage this technology for a variety of reasons like product innovation, warranty management, brand protection and others. It will help the industry to
make informed decisions and break the barrier created by issues like warranty, counterfeit products etc.
Electronics manufacturers have followed the B2B model since the beginning. But some manufacturers have shifted to the “business-to-business-consumer” (B2B2C) model. This shift has widened the scope of business by allowing manufacturers to sell not only
to companies but also to the consumers.
