Genefied helps Enterprise Brands capture 1st party data to further get insights, retarget and build lookalike audiences.

Industry Trends

The electronics & electricals industry has been changing rapidly. Brand owners can look forward to some trends that are set to change the game forever.

The industry has taken a step forward to embrace the Internet of Things (IoT). Brand owners will leverage this technology for a variety of reasons like product innovation, warranty management, brand protection and others. It will help the industry to make informed decisions and break the barrier created by issues like warranty, counterfeit products etc.
Brands are buckling up to focus more on being competitive in the market. Due to continuous innovation, product owners are becoming adaptable to changing market demands.
The industry has taken a step forward to embrace the Internet of Things (IoT). Brand owners will leverage this technology for a variety of reasons like product innovation, warranty management, brand protection and others. It will help the industry to make informed decisions and break the barrier created by issues like warranty, counterfeit products etc.
Electronics manufacturers have followed the B2B model since the beginning. But some manufacturers have shifted to the “business-to-business-consumer” (B2B2C) model. This shift has widened the scope of business by allowing manufacturers to sell not only to companies but also to the consumers.

Which of our Products can serve your Brand?

DWAM

Genefied advocates paper-less warranty management. To support it, it has a product named DWAM. With this solution, you can provide a paper-less warranty solution through Barcode/QR code. You get end-to-end validation of the process that makes it feasible for you and your consumers.

Rewardify

Brands often neglect the power of keeping the distributors and retailers satisfied. To combat this issue, Rewardify by Genefied offers the smartest digital solution. This allows your brand to retain the existing retailers and distributors by running various retail loyalty programs digitally.

GenuineMark

GenuineMark is a sure shot anti-counterfeit solution to protect brands against the risk posed by counterfeit products. Your consumers can check the authenticity of your product through the smart QR code scan by GenuineMark App. This benefits your brand by protecting it from any negative impact that may occur due to the presence of counterfeit products in the marketplace.

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