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Warehouse Management System For Consumer Durable Industry
Warehouse Management System Warehouse Management System is a complicated set-up that requires constant maintenance. An effective WMS needs optimization in regular cycles. This ensures smooth bus
What is Anti Counterfeiting and how is it affecting us?
What is Counterfeiting ? As per the International Anti Counterfeiting Council an establishment protecting brands since 40 years, counterfeiting is distributing or manufacturing someone else’s
Digital Warranty Activation Management
Digital Warranty Activation Management System(DWAM) is the one stop solution for end to end validation of warranty .It leverages IoT platform with data oriented model. It provides paper less warranty
How Anti-Counterfeiting Solution Helped Bisleri Curb Piracy?
With more than half of the market being flooded with pirate products of famous brands, Anti-Counterfeit Solution comes to the rescue. Anti Counterfeiting involves all those steps that are undertaken
CEO Edition: Why allocating budget for SCM, data capturing solutions and loyalty programs could be the most important resolution this year
Brand owners face the heat when it comes to choosing between traditional and modern solutions for supply chain traceability & retaining consumers as well as supply chain partners in terms of loyalty
Accelerate Your FMCG Business with Retailer Loyalty Platform
FMCG (Fast Moving Consumer Goods) represents the market of those low-priced goods which are consumed real quick. Be it bottled water, juices, fruits, vegetables, cosmetics, dry foods, etc. Seeing the
Current Scenario Of Consumer Loyalty Management In India
Consumer loyalty has been the Holy Grail for brands across various verticals and the brands put in place the best of their strategies to woo the consumers. However, the dynamic market trends and incre
Smart Supply Chain Management Strategy Lighting Appliances Industry
In the absence of efficient digital supply chain solutions, today’s lighting appliances manufacturers face a slew of supply chain challenges, including rising demand volatility, supply chain infiltr
Challenges Faced by Pharma companies due to duplications
Pharmaceutical counterfeits are surging during COVID-19. Duplication seems to infect the market to a large extent. This Duplication in Pharma Companies is a possible concern that individuals are eve
QR Codes A Boon For The FMCG Industry
QR Codes A Boon For The FMCG Industry Amazing consumer acquisition, growing consumer base and amazing sales. Regardless of the size and nature of the company, each brand owner strives to achieve t
How can brands build resilience against future threats
COVID-19 has brought social and economic life to a standstill. The whole world has witnessed a horrifying mass exodus where lacs of migrants travelled from cities to their native village, amidst count
How to fight the counterfeiting problems?
Through the global supply chain products often change hands repeatedly, perhaps travelling through several countries before reaching their destination. Counterfeits can be introduced at any point al
INSTILLING TRUST WITH FEEDBACK, LOYALTY AND RATINGS OF YOUR BRAND WHILST GIVING AUTHENTICITY
A product can never be bought if the consumer doesn’t develop trust in a company or if the consumer is satisfied to buy a particular product at a specific price and until he/she is assured of the ge
Why Losing Out On Consumer Data Could be Dangerous
According to a study, 67% of consumers show their willingness to share their data if they receive some benefits like discounts, points in return. When consumers are willing to share their personal dat
Anti-Counterfeiting Solution for Wires and Cables Industry
The complexity of the supply chain has given way to numerous frauds. Counterfeiting being the main concern. Outcomes range from depleted revenue and tarnished brand image. But, Protection is easier th
Challenges Faced by Pharma companies due to duplications
Pharmaceutical counterfeits are surging during COVID-19. Duplication seems to infect the market to a large extent. This Duplication in Pharma Companies is a possible concern that individuals are even
Conventional Warranty Management Vs Digital Warranty Management
With the invention of SMART technologies, Digital Warranty has come into birth. It has overtaken Traditional Warranty Management. IoT and its applications have made it easier to handle warranty manage
Design the Unique Customer Retention Strategy via Scan&Win
Identification of customer metrics is basic essential when it comes to building up and styling your brand’s Customer Retention and Loyalty Platform. Customer is the king of the market and, to serve
Enhance the Brand User Experience by Introducing Digital Warranty
Digital Warranty Activation Management System(DWAM) is the one stop solution for end to end validation of warranty .It leverages IoT platform with data oriented model. It provides paper less warranty
Loyalty Program Strategies for Grocery & Hypermarket
A personalized and well-shaped Loyalty Program is a necessity. But, how do you make a Grocery Loyalty Program a unique one? With the technology taking over, Loyalty Program Strategies are becoming tec
Ensure Supply Chain Traceability with QR-code-based Technology
Supply Chain traceability is an increasing concern of all brands. Brands suffer due to the absence of modern methods for Supply Chain Management. Digitalized Supply Chain Management is important fo
Leveraging Supply Chain Data For Optimum Results
Technological advances are creating a huge impact on the designing of Supply Chain strategies. Being a brand owner, it’s your responsibility to adopt the latest trends. It is necessary for the overa
Why do Brands need Digital Transformation in Warranty Management Systems
You can solve problems faster and produce better products with digital manufacturing simulations. If you want to grow your brand with higher margins and better customer satisfaction, look no further t
Successful implementation of Intelligent Digital Warranty System in Manufacturing Sector
The foremost step for higher revenues and margins is designing a competitive warranty strategy. In addition to marketing, another important tool that manufacturers can leverage in achieving this goal
Retailer Loyalty Platform for Beverage Industry
The Beverage Industry is the most competitive one. Being a beverage selling brand, you have to compete not only for the product but also for procuring your loyal retailers. What makes your alcoho
How to fight the counterfeiting problems?
Through the global supply chain products often change hands repeatedly, perhaps traveling through several countries before reaching their destination. Counterfeits can be introduced at any point along
HOW QR CODES CAN HELP BRANDS INCREASE THEIR SALES?
Ever imagined that the power of your sales and marketing is amazingly phenomenal and has helped you reach the current level you are at? Our dynamic QR codes are currently being trained for a value-bas
Supply Chain Inventory Management through QR codes
SUPPLY CHAIN INVENTORY MANAGEMENT Once the product is made and is ready to be delivered it has to pass through the supply chain. The supply chain is the network between a company and its suppliers
Smart Supply Chain Management Strategy-Lighting Appliances Industry
In the absence of efficient digital supply chain solutions, today’s lighting appliances manufacturers face a slew of supply chain challenges, including rising demand volatility, supply chain infiltr
How to extent digital warranty solutions through IOT
Counterfeiting has become a global menace and we are increasingly witnessing all industry sectors shift towards digital entities. According to the United Nations, the counterfeit market is worth US$ 2
GenuineMark- Anti-Counterfeiting Solution
GenuineMark is the Anti Counterfeiting tool which offers blockchain based technology. It gives a unique identity to each product . Thus helping in traceability, authenticity, and capturing data. It is
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Transforming the Hosiery Industry through Cutting-edge Technology
As one of the largest industries in India, the hosiery sector is known for its wide range of products, affordability, and high-quality standards. Do you know? Indian textile and apparel indu
5 Reasons Your Retailer Loyalty Program Isn't Working
Examples of Retailer Loyalty Programs That Are Getting it Right Retailer loyalty programs have become a popular marketing tool in recent years, but not all of them are successful. Despite the best
Choosing the Right Retailer Loyalty Platform: A Guide for Business Owners
In the cutthroat business world, building and offering a unique retailer loyalty program forms the essence of your success! A well-executed loyalty program can give you a significant edge over your co
How to use Retailer Loyalty Programs to increase the Customer lifetime value
2023 is the year of competitiveness, innovations, and the race toward winning and retaining your customers! With consumers becoming proactive about their preferences, brands are continuously dealing w
The Future of Retailer Loyalty Platforms: Upcoming Trends
In the rapidly advancing digital era, the future of your retailer loyalty program lies in the underlying technology that you use. We at Genefied believe that the success of a digital retailer loyalty
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Empower Your Brand with Genefied: QR Codes for Marketing Automation and Brand Protection
In the ever-evolving sphere of today\'s digital age, businesses find themselves compelled to adapt and embrace the formidable power of technology to maintain a competitive edge. As a result, the digit
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