Blog GenefiedTech

Boosting Customer Loyalty During Holiday Season: Exploring Loyalty Programs

The holiday season is a great opportunity for businesses to attract new customers, increase sales, and boost their brand awareness. However, it is also a highly competitive time, as consumers ar

Transforming Retail Loyalty: Genefied's Rewardify Gamification Solution

In the quest for customer loyalty, retailers are turning to the innovative world of gamification. This not only boosts engagement but also enhances marketing outcomes. Recognising the importance of

Revitalising FMCG Sales in Kirana Stores: A Strategic Approach

The Fast-Moving Consumer Goods (FMCG) industry in India is witnessing a significant shift that is marked by constant evolution and change. Chief executives of major FMCG companies, including Marico, D

The Current Scenario of Customer Loyalty Management in India for B2C Brands

In the vibrant and competitive environment of the Indian market, customer loyalty management plays a crucial role in retaining and rewarding customers for their repeat purchases and engagement with br

Growing QR Code Scams in India: How to Avoid Them

With the continuous innovation in technology, the growth of scams is also rising. Following cybersecurity being on the top, QR code scams are also on the rise. You must have heard that QR codes make c

India's Agricultural Supply Chain: How to Deal with Agricultural Contamination Challenges

In a recent study by the Environment Management and Policy Research Institute (EMPRI), the detrimental impact of using waste water in cultivating vegetables on contamination levels has come to light.

AI Drives the Future: Mahindra & Mahindra (M&M) Electric SUVs Redefine Auto Safety

In a groundbreaking fusion of innovation, Mahindra & Mahindra (M&M) is reshaping automotive safety by integrating Artificial Intelligence (AI) in its upcoming line of electric SUVs. These cutting-edge

Top 5 Ways AI is Enriching Customer Loyalty Programs

In today\'s highly competitive business environment, customer loyalty is the ultimate key to success. Brands constantly seek innovative ways to enhance their customer loyalty programs to keep them eng

Consequences of Wrong Bills in Warranty Claims

In the constantly changing sphere of consumerism, warranty fraud has become a pervasive issue that plagues businesses, especially B2C brands. One cunning tactic employed by unscrupulous dealers involv

Unmasking Warranty Claims: The Dark Side of Product Replacements

In today\'s consumer market, warranty fraud and deceptive warranty claims have emerged as significant challenges for businesses, particularly B2C brands. The fraudulent replacement under the guise of

Evolution of Anti-Counterfeit: How Brands Benefit from GenuineMark's QR Code-Based Solution

Evolution of Anti-Counterfeit: How Brands Benefit from GenuineMark's QR Code-Based Solution

In today\'s rapidly evolving economy, business world, and the wider world, counterfeit products have emerged as a formidable challenge for brands worldwide. The proliferation of counterfeit goods not

RoIe of Typical Digital Anti-Counterfeiting Software in 2023

In the ever-evolving world of commerce, brands face a constant battle against counterfeit products. In today\'s digital age, where online marketplaces have become a breeding ground for fraudulent acti

Empower Your Brand with Genefied: QR Codes for Marketing Automation and Brand Protection

In the ever-evolving sphere of today\'s digital age, businesses find themselves compelled to adapt and embrace the formidable power of technology to maintain a competitive edge. As a result, the digit

The Future of Retailer Loyalty Platforms: Upcoming Trends

In the rapidly advancing digital era, the future of your retailer loyalty program lies in the underlying technology that you use. We at Genefied believe that the success of a digital retailer loyalty

How to use Retailer Loyalty Programs to increase the Customer lifetime value

2023 is the year of competitiveness, innovations, and the race toward winning and retaining your customers! With consumers becoming proactive about their preferences, brands are continuously dealing w

Choosing the Right Retailer Loyalty Platform: A Guide for Business Owners

In the cutthroat business world, building and offering a unique retailer loyalty program forms the essence of your success! A well-executed loyalty program can give you a significant edge over your co

5 Reasons Your Retailer Loyalty Program Isn't Working

Examples of Retailer Loyalty Programs That Are Getting it Right Retailer loyalty programs have become a popular marketing tool in recent years, but not all of them are successful. Despite the best

Transforming the Hosiery Industry through Cutting-edge Technology

As one of the largest industries in India, the hosiery sector is known for its wide range of products, affordability, and high-quality standards.  Do you know?  Indian textile and apparel indu

GenuineMark- Anti-Counterfeiting Solution

GenuineMark is the Anti Counterfeiting tool which offers blockchain based technology. It gives a unique identity to each product . Thus helping in traceability, authenticity, and capturing data. It is

How to extent digital warranty solutions through IOT

Counterfeiting has become a global menace and we are increasingly witnessing all industry sectors shift towards digital entities. According to the United Nations, the counterfeit market is worth US$ 2

Supply Chain Inventory Management through QR codes

SUPPLY CHAIN INVENTORY MANAGEMENT Once the product is made and is ready to be delivered it has to pass through the supply chain. The supply chain is the network between a company and its suppliers

HOW QR CODES CAN HELP BRANDS INCREASE THEIR SALES?

Ever imagined that the power of your sales and marketing is amazingly phenomenal and has helped you reach the current level you are at? Our dynamic QR codes are currently being trained for a value-bas

How to fight the counterfeiting problems?

Through the global supply chain products often change hands repeatedly, perhaps traveling through several countries before reaching their destination. Counterfeits can be introduced at any point along

Retailer Loyalty Platform for Beverage Industry

The Beverage Industry is the most competitive one. Being a beverage selling brand, you have to compete not only for the product but also for procuring your loyal retailers.  What makes your alcoho

Successful implementation of Intelligent Digital Warranty System in Manufacturing Sector

The foremost step for higher revenues and margins is designing a competitive warranty strategy. In addition to marketing, another important tool that manufacturers can leverage in achieving this goal

Why do Brands need Digital Transformation in Warranty Management Systems

You can solve problems faster and produce better products with digital manufacturing simulations. If you want to grow your brand with higher margins and better customer satisfaction, look no further t

Leveraging Supply Chain Data For Optimum Results

Technological advances are creating a huge impact on the designing of Supply Chain strategies. Being a brand owner, it’s your responsibility to adopt the latest trends. It is necessary for the overa

Smart Supply Chain Management Strategy-Lighting Appliances Industry

In the absence of efficient digital supply chain solutions, today’s lighting appliances manufacturers face a slew of supply chain challenges, including rising demand volatility, supply chain infiltr

Ensure Supply Chain Traceability with QR-code-based Technology

Supply Chain traceability is an increasing concern of all brands. Brands suffer due to the absence of modern methods for Supply Chain Management. Digitalized Supply Chain Management is important fo

Loyalty Program Strategies for Grocery & Hypermarket

A personalized and well-shaped Loyalty Program is a necessity. But, how do you make a Grocery Loyalty Program a unique one? With the technology taking over, Loyalty Program Strategies are becoming tec

Enhance the Brand User Experience by Introducing Digital Warranty

Digital Warranty Activation Management System(DWAM) is the one stop solution for end to end validation of warranty .It leverages IoT platform with data oriented model. It provides paper less warranty

Design the Unique Customer Retention Strategy via Scan&Win

Identification of customer metrics is basic essential when it comes to building up and styling your brand’s Customer Retention and Loyalty Platform. Customer is the king of the market and, to serve

Conventional Warranty Management Vs Digital Warranty Management

With the invention of SMART technologies, Digital Warranty has come into birth. It has overtaken Traditional Warranty Management. IoT and its applications have made it easier to handle warranty manage

Challenges Faced by Pharma companies due to duplications

Pharmaceutical counterfeits are surging during COVID-19. Duplication seems to infect the market to a large extent. This Duplication in Pharma Companies is a possible concern that individuals are even

Anti-Counterfeiting Solution for Wires and Cables Industry

The complexity of the supply chain has given way to numerous frauds. Counterfeiting being the main concern. Outcomes range from depleted revenue and tarnished brand image. But, Protection is easier th

Why Losing Out On Consumer Data Could be Dangerous

According to a study, 67% of consumers show their willingness to share their data if they receive some benefits like discounts, points in return. When consumers are willing to share their personal dat

INSTILLING TRUST WITH FEEDBACK, LOYALTY AND RATINGS OF YOUR BRAND WHILST GIVING AUTHENTICITY

A product can never be bought if the consumer doesn’t develop trust in a company or if the consumer is satisfied to buy a particular product at a specific price and until he/she is assured of the ge

How to fight the counterfeiting problems?

Through the global supply chain products often change hands repeatedly, perhaps travelling through several countries before reaching their destination. Counterfeits can be introduced at any point al

How can brands build resilience against future threats

COVID-19 has brought social and economic life to a standstill. The whole world has witnessed a horrifying mass exodus where lacs of migrants travelled from cities to their native village, amidst count

Current Scenario Of Consumer Loyalty Management In India

Consumer loyalty has been the Holy Grail for brands across various verticals and the brands put in place the best of their strategies to woo the consumers. However, the dynamic market trends and incre

QR Codes A Boon For The FMCG Industry

QR Codes A Boon For The FMCG Industry Amazing consumer acquisition, growing consumer base and amazing sales. Regardless of the size and nature of the company, each brand owner strives to achieve t

Challenges Faced by Pharma companies due to duplications

Pharmaceutical counterfeits are surging during COVID-19. Duplication seems to infect the market to a large extent. This Duplication in Pharma Companies is a possible concern that individuals are eve

Accelerate Your FMCG Business with Retailer Loyalty Platform

FMCG (Fast Moving Consumer Goods) represents the market of those low-priced goods which are consumed real quick. Be it bottled water, juices, fruits, vegetables, cosmetics, dry foods, etc. Seeing the

CEO Edition: Why allocating budget for SCM, data capturing solutions and loyalty programs could be the most important resolution this year

Brand owners face the heat when it comes to choosing between traditional and modern solutions for supply chain traceability & retaining consumers as well as supply chain partners in terms of loyalty

How Anti-Counterfeiting Solution Helped Bisleri Curb Piracy?

With more than half of the market being flooded with pirate products of famous brands,  Anti-Counterfeit Solution comes to the rescue. Anti Counterfeiting involves all those steps that are undertaken

Digital Warranty Activation Management

Digital Warranty Activation Management System(DWAM) is the one stop solution for end to end validation of warranty .It leverages IoT platform with data oriented model. It provides paper less warranty

What is Anti Counterfeiting and how is it affecting us?

What is Counterfeiting ?  As per the International Anti Counterfeiting Council an establishment protecting brands since 40 years, counterfeiting is distributing or manufacturing someone else’s

Warehouse Management System For Consumer Durable Industry

Warehouse Management System Warehouse Management System is a complicated set-up that requires constant maintenance. An effective WMS needs optimization in regular cycles. This ensures smooth bus

Smart Supply Chain Management Strategy Lighting Appliances Industry

In the absence of efficient digital supply chain solutions, today’s lighting appliances manufacturers face a slew of supply chain challenges, including rising demand volatility, supply chain infiltr