Advancement in technology is what drives the growth in the market. Consumers have become more aware of the innovative products that are available in the market. For example, Automobile manufacturing companies and even end-users are looking for airless
tyres, which are again an outcome of technology in the industry. Brands that aren’t successful in delivering at par with the expectations of the users cannot survive for long in the market.
Manufacturers’ output and consumers’ expectations are growing simultaneously. The tyre makers have understood the current need of their consumers, which focuses more on safety. The audience knows the difference between an average and an ultimate tyre.
As a result, they seek features that make the tyres safer on the road.
Brands have shunned the obsolete methods of connecting with their consumers and channel partners. Times have changed and the product makers in the tyres industry are going digital to solve the issues of their consumers, retailers & distributors and bettering
the connection. This can also be considered as a strategy to retain loyal consumers & channel partners in particular.
