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The Indian cosmetic industry is a rapidly expanding market, but it is also facing a myriad of challenges. With consumers increasingly demanding high-quality beauty products, cosmetic brands, including Synthetic products, Cosmeceuticals, Anti-aging products, Moisturizers, Cleansers, Toners, Serums, and even Sunscreen brands in India are struggling to ensure the authenticity and quality of their offerings.
The beauty industry is under siege from counterfeit products and the absence of reliable supply chain traceability that threatens to undermine the trust of consumers. Add to that the absence of long-term customer loyalty and consumer engagement, and you have a recipe for disaster.
From personal care items to luxury cosmetics, the Indian market for beauty products is booming and evolving every day- encompassing a wide range of products such as natural cosmetics, organic beauty products, personal care items, fragrances, hair care, skincare, and makeup. However, the industry is not without its challenges.Counterfeiting, poor supply chain traceability, and a lack of retailer and customer loyalty are among the biggest obstacles that threaten the industry's growth.
The proliferation of fake cosmetics like moisturisers, cleansers, toners, serums, sunscreen, lipsticks, etc. has made it hard for genuine products to gain the trust of consumers, posing risks to their health and safety.
Retailer policies, digital rewards and loyalty programs that lack consistency create loyalty issues, making it hard for brands to establish trust and retain customers.
Poor supply chain traceability makes it challenging to track and authenticate products, creating trust issues between brands and consumers.
Genefied provides personalised technology solutions for the cosmetics industry, offering a comprehensive suite of QR code services that address issues ranging from anti-counterfeiting to brand loyalty. With our innovative QR code-based solutions, cosmetics brands can offer a seamless, secure and engaging customer experience, which is essential for building long-term loyalty in today's competitive market.
With our unique and easy-to-scan QR codes, you can ensure instant rewards for your retailers and distributors making them feel valued and connected to your brand. Plus, with features like sales data gathering, automated loyalty schemes, and FOMO-inducing leaderboards, you can increase customer retention and drive repeat sales. Trust us to provide a personalised and seamless loyalty experience for all your supply chain partners.
Leverage QR code technology to elevate consumer engagement. With spin and wheel technology, instant rewards and personalised marketing, brands can capture valuable consumer insights, boosting sales and engagement. Experience unparalleled consumer satisfaction and brand value with Scan & Win's hassle-free engagement strategy.
An end-to-end anti-counterfeiting tool that uses QR code-based technology to protect cosmetics brands and the beauty products industry and their customers.By tracking and tracing products from production to delivery, we ensure authenticity and integrity at every step. It offers cost-effective brand protection, quick counterfeit notifications, and secure brand value through tamper-proof QR codes.
Disruptive Technology for Beauty Brands in the cosmetics industry! Our QR code-based end-to-end supply chain traceability solution ensures unparalleled visibility and security for the cosmetic industry. Imagine a unique QR code on every moisturiser, perfume, mascara, lipstick, eyeliner, etc., that helps you track the beauty product’s movement from the factory to the POS and alarms when an untagged unit enters your supply chain.
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