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The Future of Anti-counterfeiting solutions: How GenuineMark is Leading the Way

GenuineMark- Best Anti-Counterfeit Solution to Empower your Customers. GenuineMark is Genefied’s unique one-stop-shop QR code-based end-to-end Anti-Counterfeiting Tool for brands. Our Digital Anti-counterfeit Solution protects your company, revenue, and customers from the risk tag and fake products.

What is Anti-Counterfeiting? Understanding the Basics

Counterfeiting goods have created a menace in the global market.

Forged products directly affect sectors such as FMCG, auto parts, liquor, etc. as products from these sectors are directly consumed/used by the end-users. Such products may cause health hazards to the consumers.
The counterfeited products flow in the market in the name of a genuine brand, but the results are not genuine. This impacts the image of the brand in the eyes of the consumers. The inability to eliminate duplicate products leads to loss of brand value, loss of consumers and in turn loss of revenue.
Since the counterfeited products are sold illegally, the money generated through their sale is not received by the government. Instead, it gets used in different criminal activities that affect the economy.
The brand owner, if ignoring counterfeiters, may face legal implications from Law bodies because of its impact on health and trust of consumers on the brand.
Lack of awareness about apt anti-counterfeiting technology makes brands lose a larger chunk of their market share.

How does GenuineMark solve it?

It secures each product and authenticates your brand. GenuineMark, a complete digital brand protection solution, uses a tamper-proof digital QR code and comes with two-layer authentication. You can benefit in multiple ways:

Cost-Effective Digital Brand Protection

Easy to integrate with current packaging making it easy on your budget and user-friendly. It helps add an additional layer of digital security to your products.

Quick Alerts

UID in the form of a QR code on every product allows quick counterfeiting notifications to act in real-time.

Secure your Brand’s Value

Digital Anti-counterfeiting tool that enhances the overall brand’s revenue and value through increased protection- tamper-proof QR codes.

Increased CLTV

With increased trust and Genuinity comes an increase in customer transactions and, thus, their extended stay with your brand.

Build Trust

Now, allow your consumers to check the product’s genuineness by scanning the QR code through their phones. Instant satisfaction in checking all company details like manufacturing date, expiry date, warranty, originality, etc., helps boost the brand-customer relationship.

Accuracy and Digital Control

Two-layer factor authentication and a unique QR code for every unit ensure complete brand protection and help you keep digital control over every product movement through a digital dashboard.

Benefits of GenuineMark

Genefied’s Anti-Counterfeiting Tool offers multiple advantages through its hashed QR codes. Let us see how!

First-Party Data Gathering

As soon as the user scans our digital QR code and further fills out the form for checking the product details, the system captures the First-party data. Now, your brand owns it, and you can use it.

Personalisation and Integration

Data capturing helps you offer personalised awards and shape your loyalty program effectively. GenuineMark is a one-stop shop for anti-counterfeiting cum loyalty management.

Target the Right Customers

Captures consumer purchase behaviour and insights that can be used to shape target market strategies.

Strengthen Customer Relationships

A single tamper-proof QR code lets your consumer check the brand and product’s genuineness and instil trust. This is the root of strengthening brand engagement and customer relationships automatically.

Enhanced Product Experience

Our digital anti-counterfeit solution offers 24/7 direct communication, ensuring your brand users are satisfied with your products and brand.

Repeat Sales

Trust, transparency, and anti-counterfeiting control, all through a single QR code, help drive repeat sales.

Digital Transparency

Offering you the ability to keep track of product movements and receive instant alerts as soon as a fake/copied unit enters your supply chain.

Brand Protection

Our QR code anti-counterfeiting solution helps eliminate fraudulent activities by up to 70% and, thus, ensures a complete brand protection.

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