Genefied helps Enterprise Brands capture 1st party data to further get insights, retarget and build lookalike audiences.
GenuineMark is the Anti Counterfeiting tool which offers blockchain based technology. It gives unique identity to each product. Thus helping in traceability, authenticity, capturing data. It is helpful for brands as well as customers.
Counterfeiting goods have created a menace in the global market.
With the advancement in technology, Genefied has come up with anti-counterfeiting services to bridge the gap between the brands and their consumers with the help of a QR code scan.
Every QR acts as a unique identity to each product ever produced by the brand. The brand can then do the traceability of goods with ease and the consumer is satisfied with absolute purity.
GenuineMark believes in providing the best user experience without any hassle of downloading any app, users can scan the QR code through the normal scanner of smartphones.
Blockchain-based solution: GenuineMark offers blockchain-based unique QR code for the entire product line.
GenuineMark reduces the overhead cost of packaging changes required as a traditional approach to stop knockoffs/ duplicate products. GenuineMark provides the solution through the integration of technology in the packaging to make it a smart packaged product.
This works two ways. First, the customers will be able to check the authenticity of the product,Secondly, brands will also be able to get the primary data of their audience, which can be further utilized in creating/modifying marketing strategies for the product to enhance user experience.
With this anti-counterfeit solution, consumers send insights with their buying behaviour and reports can be collected through various parameters.