Genefied helps Enterprise Brands capture 1st party data to further get insights, retarget and build lookalike audiences.
Best Anti Counterfeiting Solutions in India: Imagine discovering that cheap knockoffs of your products are flooding the market—sold under your brand name, with your logo, but without your consent.
Customers complain about poor quality, your sales drop, and your reputation takes a hit. This isn’t just a hypothetical scenario—it’s happening to thousands of businesses in India right now.
Counterfeiting is no longer a minor nuisance—it’s a full-blown crisis. With 1 in 3 products sold online being fake, brands lose billions annually to fraudsters. The worst part? Most businesses only realize the damage after it’s too late.
That’s where Genefied steps in. As India’s leading AI-powered anti-counterfeiting solution, we help brands detect, monitor, and eliminate counterfeit threats before they cause irreversible harm. In this guide, we’ll expose the biggest counterfeiting risks in India and show you how to fight back—the smart way.
India’s counterfeit market is worth over ₹1 lakh crore annually, with industries like pharma, luxury goods, electronics, and FMCG hit the hardest. Fake medicines endanger lives, counterfeit electronics pose safety risks, and imitation fashion items dilute brand value.
A well-known Ayurvedic brand recently discovered that 30% of its “sales” were actually counterfeit products—sold by unauthorized sellers who undercut prices and damaged customer trust. By the time they took action, their reputation had already suffered.
Genefied’s AI-powered surveillance scans e-commerce platforms, social media, and supply chains to detect fakes in real time. One client, a premium watch manufacturer, reduced counterfeit sales by 80% in just three months using our automated takedown system.
E-commerce platforms, while essential for business, have become hotspots for counterfeiters. Unauthorized sellers list fake products at lower prices, tricking customers into buying inferior copies. When those buyers receive poor-quality items, they blame your brand—not the fraudster.
One electronics company found 50+ counterfeit listings of their bestselling product on Amazon and Flipkart. Each fake sale meant lost revenue and frustrated customers who thought they were buying the real thing.
Our AI monitors Amazon, Flipkart, Meesho, and Snapdeal 24/7, flagging counterfeit listings instantly. Once detected, we initiate automated takedowns, removing fakes within 48 hours—far faster than manual reporting.
In order to trick consumers, counterfeiters do more than simply replicate goods; they also take brand names, logos, and packaging. Legal battles against these infringements are slow, expensive, and often ineffective.
A popular skincare brand discovered a competitor using nearly identical packaging, confusing buyers and diverting sales. Traditional legal actions took months to resolve, while the counterfeiters continued profiting.
Genefied’s trademark protection system scans for unauthorized use of your branding. When infringements are found, we issue DMCA takedowns and legal notices, forcing counterfeiters to back down quickly—without lengthy court battles.
Fraudsters create fake Instagram shops, WhatsApp scams, and Facebook pages impersonating legitimate brands. They lure customers with “too-good-to-be-true” discounts, then disappear after taking payments—leaving your brand to deal with the fallout.
A fashion label recently found 12 fake Instagram accounts selling counterfeit versions of their products. Customers who got scammed blamed the real brand, damaging trust and loyalty.
Our AI scans Facebook, Instagram, WhatsApp, and Telegram for impersonator accounts. Once detected, we work with platforms to shut them down immediately, preventing further scams.
Most brands rely on manual monitoring—checking platforms one by one for fakes. This approach is slow, inefficient, and easily outpaced by counterfeiters. Legal actions, while necessary, take months and drain resources.
A toy manufacturer spent ₹5 lakh+ on legal fees fighting counterfeiters, only to see new fake listings pop up faster than they could remove them.
We replace guesswork with AI-powered automation. Our system detects fakes 10x faster than manual methods, with legal takedowns that actually stick.
AI Scans 150+ Platforms – We monitor e-commerce, social media, and domains for fakes.
Instant Alerts – You’re notified the moment a counterfeit is detected.
Automated + Legal Takedowns – Fakes are removed within 48 hours, with legal enforcement if needed.
One client, a luxury bag brand, went from losing 25% of sales to counterfeits to near-zero fakes in six months using our system.
Counterfeiting isn’t just stealing your sales—it’s eroding your brand’s credibility, customer trust, and market value. Traditional methods can’t keep up with today’s sophisticated fraudsters.
Genefied offers India’s most advanced anti-counterfeiting solution—combining AI, automation, and legal expertise to protect your brand 24/7. Don’t let counterfeiters win. Protect your brand with Genefied today.
Copyright 2025 Genefied Brand Protection Solutions Pvt. Ltd. All Right Reserved
