Blog GenefiedTech

What is Anti Counterfeiting and how is it affecting us?

What is Counterfeiting ?  As per the International Anti Counterfeiting Council an establishment protecting brands since 40 years, counterfeiting is distributing or manufacturing someone else’s

How Anti-Counterfeiting Solution Helped Bisleri Curb Piracy?

With more than half of the market being flooded with pirate products of famous brands,  Anti-Counterfeit Solution comes to the rescue. Anti Counterfeiting involves all those steps that are undertaken

How to fight the counterfeiting problems?

Through the global supply chain products often change hands repeatedly, perhaps travelling through several countries before reaching their destination. Counterfeits can be introduced at any point al

INSTILLING TRUST WITH FEEDBACK, LOYALTY AND RATINGS OF YOUR BRAND WHILST GIVING AUTHENTICITY

A product can never be bought if the consumer doesn’t develop trust in a company or if the consumer is satisfied to buy a particular product at a specific price and until he/she is assured of the ge

Anti-Counterfeiting Solution for Wires and Cables Industry

The complexity of the supply chain has given way to numerous frauds. Counterfeiting being the main concern. Outcomes range from depleted revenue and tarnished brand image. But, Protection is easier th

Challenges Faced by Pharma companies due to duplications

Pharmaceutical counterfeits are surging during COVID-19. Duplication seems to infect the market to a large extent. This Duplication in Pharma Companies is a possible concern that individuals are even

How to fight the counterfeiting problems?

Through the global supply chain products often change hands repeatedly, perhaps traveling through several countries before reaching their destination. Counterfeits can be introduced at any point along

Supply Chain Inventory Management through QR codes

SUPPLY CHAIN INVENTORY MANAGEMENT Once the product is made and is ready to be delivered it has to pass through the supply chain. The supply chain is the network between a company and its suppliers

GenuineMark- Anti-Counterfeiting Solution

GenuineMark is the Anti Counterfeiting tool which offers blockchain based technology. It gives a unique identity to each product . Thus helping in traceability, authenticity, and capturing data. It is

RoIe of Typical Digital Anti-Counterfeiting Software in 2023

In the ever-evolving world of commerce, brands face a constant battle against counterfeit products. In today\'s digital age, where online marketplaces have become a breeding ground for fraudulent acti

Evolution of Anti-Counterfeit: How Brands Benefit from GenuineMark's QR Code-Based Solution

In today\'s rapidly evolving economy, business world, and the wider world, counterfeit products have emerged as a formidable challenge for brands worldwide. The proliferation of counterfeit goods not

Evolution of Anti-Counterfeit: How Brands Benefit from GenuineMark's QR Code-Based Solution

Unmasking Warranty Claims: The Dark Side of Product Replacements

In today\'s consumer market, warranty fraud and deceptive warranty claims have emerged as significant challenges for businesses, particularly B2C brands. The fraudulent replacement under the guise of