Genefied helps Enterprise Brands capture 1st party data to further get insights, retarget and build lookalike audiences.
What is Counterfeiting ? As per the International Anti Counterfeiting Council an establishment protecting brands since 40 years, counterfeiting is distributing or manufacturing someone else’s
With more than half of the market being flooded with pirate products of famous brands, Anti-Counterfeit Solution comes to the rescue. Anti Counterfeiting involves all those steps that are undertaken
Through the global supply chain products often change hands repeatedly, perhaps travelling through several countries before reaching their destination. Counterfeits can be introduced at any point al
A product can never be bought if the consumer doesn’t develop trust in a company or if the consumer is satisfied to buy a particular product at a specific price and until he/she is assured of the ge
The complexity of the supply chain has given way to numerous frauds. Counterfeiting being the main concern. Outcomes range from depleted revenue and tarnished brand image. But, Protection is easier th
Pharmaceutical counterfeits are surging during COVID-19. Duplication seems to infect the market to a large extent. This Duplication in Pharma Companies is a possible concern that individuals are even
Through the global supply chain products often change hands repeatedly, perhaps traveling through several countries before reaching their destination. Counterfeits can be introduced at any point along
SUPPLY CHAIN INVENTORY MANAGEMENT Once the product is made and is ready to be delivered it has to pass through the supply chain. The supply chain is the network between a company and its suppliers
GenuineMark is the Anti Counterfeiting tool which offers blockchain based technology. It gives a unique identity to each product . Thus helping in traceability, authenticity, and capturing data. It is
In the ever-evolving world of commerce, brands face a constant battle against counterfeit products. In today\'s digital age, where online marketplaces have become a breeding ground for fraudulent acti
In today\'s rapidly evolving economy, business world, and the wider world, counterfeit products have emerged as a formidable challenge for brands worldwide. The proliferation of counterfeit goods not
In today\'s consumer market, warranty fraud and deceptive warranty claims have emerged as significant challenges for businesses, particularly B2C brands. The fraudulent replacement under the guise of
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