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13-03-2023 03:45:PM  | By Gurnoor Saini

Ever imagined that the power of your sales and marketing is amazingly phenomenal and has helped you reach the current level you are at? Our dynamic QR codes are currently being trained for a value-based loyalty model (with instant gratification for your retail) with boosting sales. This is under review with India’s largest cooperatives for farmers and fully functional with some pharma & FMCG brands across the country, including a NEWSPAPER giant (NEWSPAPER, Ayush how the hell are you putting a QR codes on it ? later in the next blog)

Remember we told you about our retailer loyalty automation where the retailer gains from scanning the QR code (on the primary/secondary packaging, further we suggested the clients divide this loyalty into two parts for a Retailer

GRS – Goods Receival Scheme (When they receive the goods) 

POSS – Point of Sale Scheme  (When they sell the good) 

What has this to do with your sales and marketing?

From Marketing POV 

Congrats your scheme system is now fully automated – I remember entering a client’s office and conference room occupied with A3 size paper/banners for new schemes. Imagine the amount of paper, manual work/effort being saved when automation of your schemes kicks in. You are happy and so are the end consumers, with you having their data for retargeting. When a scheme gets automated you can play around a lot- A slow-moving product can be automated to sell more through AI, a fast-moving good can be managed well with smarter inventory decisions in the supply chain and a well-driven marketing campaign can be added with timely driven targets and leaderboards (which in turn results in competitive enhancement of sales for your distribution and retailers)

The Sales Jump

(Let’s come straight to the point for our beloved heroes) 

When a retailer marks their receival scan, the salesperson circling around the area / your area managers get the note of the current inventory at any given retailer (during GRS) When the product is sold they can now head straight in offering more products and build a faster chain in supplying your products to the retailer (during POSS) The overall sales push is phenomenal as on a larger level every salesperson/ area manager accurately knows the sales happening on the ground and everyone is happy! 

The point is that you already give schemes and incentives why not maximize the potential via tech. GenuineMark can surely help for your exponential growth while capturing data. Isn’t that amazing?

Further, this is just our customization for a brand and we can tweak a few things for you as per your brand. Contact us for more details to help you slide through this great tool we’ve just enhanced in GenuineMark. Stay at home and grow with data strategies! 



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