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In a groundbreaking fusion of innovation, Mahindra & Mahindra (M&M) is reshaping automotive safety by integrating Artificial Intelligence (AI) in its upcoming line of electric SUVs. These cutting-edge vehicles promise to revolutionise driving experiences with features such as collision avoidance systems, lane assist technology, and Advanced Driver Assistance Systems (ADAS).
Addressing a global concern, M&M's Artificial Intelligence in automotive safety actively prevent collisions by rectifying faulty lane-changing decisions. The AI-assisted lane assist technology utilises on-board sensors to detect and alert motorists about nearby vehicles. This innovative approach not only warns drivers but goes a step further, employing automatic and emergency braking, adaptive cruise control, and auto park assist.
R Velusamy, President of Automotive Technology and Product Development at M&M, emphasises the role of AI in Advanced Driver Assistance Systems (ADAS) and autonomous driving. From real-time decision-making to customer alerts, AI's impact is pervasive. This strategic integration ensures that M&M's electric SUVs are at the forefront of technological advancements.
Beyond safety features, AI plays a pivotal role in product development. Velusamy highlights AI's contribution to processes such as aerodynamic optimisation, weight optimisation, and crash simulations. This not only enhances the vehicle's overall design but also ensures optimum performance and safety.
AI is not confined to features but extends to the manufacturing process itself. M&M foresees significant reductions in manufacturing time and costs through AI applications. Velusamy provides examples, citing streamlined aerodynamic simulations, ultimately improving efficiency across the board.
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As M&M leads the charge in AI integration in the automotive sector, parallels can be drawn with other industries, notably in the case of Apollo Tyres. The adoption of AI in manufacturing has resulted in enhanced efficiency and quality, with Apollo Tyres achieving more than an 8% improvement.
M&M's electric SUVs boast AI-driven collision avoidance, lane assist, and ADAS features.
AI plays a vital role in optimising product development, manufacturing, and overall vehicle performance.
The adoption of AI is not exclusive to the automotive sector, as seen in the success of Apollo Tyres.