Genefied helps Enterprise Brands capture 1st party data to further get insights, retarget and build lookalike audiences.
GenuineMark is the Anti Counterfeiting tool which offers blockchain based technology. It gives a unique identity to each product . Thus helping in traceability, authenticity, and capturing data. It is helpful for brands as well as customers.
Counterfeiting goods have created a menace in the global market.
Forged products directly affect sectors such as FMCG, auto parts, liquor, etc. as products from these sectors are directly consumed/used by the end-users. Such products may cause health hazards to the consumers.
The counterfeited products flow in the market in the name of a genuine brand, but the results are not genuine. This impacts the image of the brand in the eyes of the consumers. The inability to eliminate duplicate products leads to loss of brand value, loss of consumers and in turn loss of revenue.
Since the counterfeited products are sold illegally, the money generated through their sale is not received by the government. Instead, it gets used in different criminal activities that affect the economy.
The brand owner, if ignoring counterfeiters, may face legal implications from Law bodies because of its impact on health and trust of consumers on the brand.
Lack of awareness about apt anti-counterfeiting technology makes brands lose a larger chunk of their market share.
With the advancement in technology, Genefied has come up with anti-counterfeiting services to bridge the gap between the brands and their consumers with the help of a QR code scan.
Every QR acts as a unique identity to each product ever produced by the brand. The brand can then do the traceability of goods with ease and the consumer is satisfied with absolute purity.
GenuineMark believes in providing the best user experience without any hassle of downloading any app, users can scan the QR code through the normal scanner of smartphones.
GenuineMark reduces the overhead cost of packaging changes required as a traditional approach to stop knockoffs/duplicate products. GenuineMark provides the solution through the integration of technology in the packaging to make it a smart packaged product.
This works two ways.First, the customers will be able to check the authenticity of the product,Secondly, brands will also be able to get the primary data of their audience, which can be further utilized in creating/modifying marketing strategies for the product to enhance user experience.
With this anti-counterfeit solution, consumers send insights with their buying behavior and reports can be collected through various parameters.