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Transforming Retail Loyalty: Genefied's Rewardify Gamification Solution

In the quest for customer loyalty, retailers are turning to the innovative world of gamification. This not only boost...

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Revitalising FMCG Sales in Kirana Stores: A Strategic Approach

The Fast-Moving Consumer Goods (FMCG) industry in India is witnessing a significant shift that is marked by constant evo...

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The Current Scenario of Customer Loyalty Management in India for B2C Brands

In the vibrant and competitive environment of the Indian market, customer loyalty management plays a crucial role in ret...

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Growing QR Code Scams in India: How to Avoid Them

With the continuous innovation in technology, the growth of scams is also rising. Following cybersecurity being on the t...

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India's Agricultural Supply Chain: How to Deal with Agricultural Contamination Challenges

In a recent study by the Environment Management and Policy Research Institute (EMPRI), the detrimental impact of using w...

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