Brands fail to identify the potential of retaining consumer’s loyalty. As a result, the customer base declines and they are unable to maintain their position in the marketplace which in turn affects the volume of sales.
In most of the cases, brands fail to determine the key loyalty habits of their consumers. This poses a major challenge for them to be able to work out what these habits are and how to address them.
Lack of innovation around the brand experience makes brands lose their existing consumer base. Consumers are smart and look for innovative consumer loyalty solutions to problems.
Use of conventional methods to keep consumers happy are not capable anymore. Still, many brands stick to those methods that do not render instant gratification to the consumers. Consequently, they lose their loyal consumers.
